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☆ X is fishing for more creators. Some won't bite.
▼ + stars: | 2024-03-25 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +5 min

X has been trying to lure more creators to host on the platform through its ad-revenue program. But one survey showed that only 5% of creators want to use X as their main platform, per WSJ. AdvertisementMany large advertisers have pulled out of the X platform since Musk's takeover due to concerns about brand safety, lax content moderation, and even Musk's own posts. But as Musk acknowledged last year, the exodus could be an issue for content creators hoping to see a substantial payout from their posts. An official account for X's creator program also touted some of the platform's achievements since Musk's takeover.

Persons: —, Elon, Musk, X, Jasmine Enberg, Chris Reilly, Joe Benarroch, Benarroch, Samir Chaudry Organizations: Service, Street Journal, Intelligence, The

☆ TikTok's growth rate has collapsed. 'Life' may be getting in the way for its younger users.
▼ + stars: | 2024-03-12 | by ( Alistair Barr | ) www.businessinsider.com time to read: +6 min

This is especially true for young users who are now entering a new busy time of life known as adulthood. AdvertisementAfter demolishing the competition from 2020 through the first half of 2022, TikTok's DAU growth rate has collapsed. One interesting theory is that TikTok users are growing up and taking on new responsibilities that leave less time to watch videos. If some of TikTok's core users can no longer afford to spend an hour a day on the app, that's not good for business. This is not just meThe Wall Street Journal recently interviewed a few TikTok users in their 20s.

Persons: —, TikTok, it's, Brielle, There's, I'd, she'll, Keilah Bruce Organizations: Service, Evercore, YouTube, Facebook, Street Journal, Intelligence, Street Locations: TikTok

☆ Why Walmart's quick success in generative AI search should have Google worried
▼ + stars: | 2024-03-10 | by ( Michelle Castillo | ) www.cnbc.com time to read: +4 min

During a call with analysts after its February earnings, Walmart CEO Doug McMillon talked about the gen AI search capabilities in its app. As a technology company, Walmart has to experiment a lot, and in the case of adding generative AI search capabilities, there's a very low cost for failure, she said. AI and search, shopping business model shiftsIt's not only Walmart investing in this type of search in the retail sector. Amazon's AI shopping assistant Rufus lets people have a conversation with the platform about what they need rather than just looking for direct items. "Google is anxious is about search in general, and the question this raises is will it be a death by a thousand cuts for Google Search?"

Persons: Doug McMillon, McMillon, Marc Lore, Sucharita Kodali, Kodali, Sergey Brin, Brin, Rufus, Jacob Bourne, Bourne, it's Organizations: Google, Walmart, Amazon, Insider Intelligence, Ikea, Lowe's

☆ Retailers turn to an unlikely source to boost profits. Walmart shows how powerful this lever could be
▼ + stars: | 2024-03-05 | by ( Alex Harring | ) www.cnbc.com time to read: +9 min

There are three main routes through which retailers like Walmart benefit from advertising, Tarlowe said. The focus in retail advertising once transitioned from in-store to retailer websites with the e-commerce boom, Gutman said. Walmart: The pack leader With the deal, Walmart appears ahead of the retail pack, Gutman said. Connected TV is also just one part of a broader tide-change that's bolstering optimism on the stock, analysts told CNBC Pro. Other retail ideas Beyond Walmart, analysts said retailers need size and scale to perform well within off-site advertising.

Persons: Jefferies, Corey Tarlowe, Tarlowe, Morgan Stanley, Matt, Simeon Gutman, Gutman, it's, Roku, FactSet, Warren Buffett, Franklin Templeton, Dan Niles Organizations: Walmart, Intelligence, Retailers, Albertsons, CNBC, P Retail, Costco, Target, FactSet, TGT, Nvidia, & & , & & () Locations: Arkansas, Vizio

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ The next phase of the war between Walmart and Amazon will be fought on your TV
▼ + stars: | 2024-02-25 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Representatives for Walmart and Amazon did not respond to requests for comment from Business Insider. Walmart currently sells ad space to suppliers on its internal site and app and conducts ad campaigns through promoted posts on external social media sites. Advertisement"Walmart's consumer reach could propel Vizio's ad business to eventually rival Samsung and Roku. In Q4, which included the holiday shopping season for both companies, Walmart reported $173.4 billion in revenue, compared to Amazon's reported $169.96 billion.

Persons: —, Forbes, David Zapletal, Kenneth Suh, AdWeek, Ross Benes, Doug Herrington, Fortune, Seth Dallaire Organizations: Service, Amazon, Business, Walmart, Hulu, Walmart Connect, Samsung, CTV, Insider Intelligence, Amazon's

☆ Elon Musk's problems keep piling up as Tesla's value slides $188 billion this year
▼ + stars: | 2024-02-24 | by ( George Glover | ) www.businessinsider.com time to read: +6 min

The world's richest person has faced problems at Tesla, SpaceX and X, ranging from a tanking Tesla valuation to an X advertiser exodus. Tesla's stock slide has erased about $188 billion from its valuation this year, according to Business Insider's calculations. The stock closed at just under $192, leaving it worth just over $600 billion at the close of trading Friday. Before you start feeling too sorry for Musk, though, he's still worth $208 billion. Justin Sullivan/Getty ImagesDelaware pay rulingTo add insult to injury, a Delaware judge also ruled against Musk's $55 billion Tesla pay package last month.

Persons: —, Elon Musk, Tesla, Seth Goldstein, Morningstar, Roth, Craig Irwin, Warren Buffett's Berkshire Hathaway, Eli Lilly, he's, He's, Elon, Justin Sullivan, Musk, rkbH7mKNw2, Fidelity, Axios, Starlink, Russia's Organizations: Service, Elon, SpaceX, Business, Big Tech, Microsoft, Apple, Nvidia, Meta, Tesla, EV, Bloomberg, Wall, Getty Images Delaware, Musk's, Lone Star, Twitter, Insider Intelligence, X Locations: Delaware, Tesla, Texas, Ukrainian, Chernihiv, Ukraine, Kyiv, Houston

☆ Amazon Prime Video’s ad tier has potential to deliver a one-two punch: better shows and more profits
▼ + stars: | 2024-02-23 | by ( Paulina Likos | ) www.cnbc.com time to read: +10 min

Just weeks after Amazon cut hundreds of jobs across its Prime Video and MGM Studios divisions, the advertisements officially arrived on Prime Video on Jan. 29. This gives Amazon first-hand customer data from Prime members it can leverage for advertisers who want to show ads during Prime Video shows. "While still early days, streaming TV advertising continues to grow quickly," Jassy said on the fourth-quarter earnings call. Additionally, the potential audience for Prime Video is huge – the company has said it has more than 200 million Prime subscribers. Prime Video keeps putting out new movies and shows like the popular "Lord of the Rings", "Reacher", "Mr. & Mrs. Smith", and "Citadel".

Persons: There's, Andy Jassy, —, Jassy, Brian Olsavsky, Cowen, TD Cowen, Canaves, Smith, Peacock, Jim Cramer's, Jim Cramer, Jim Organizations: MGM Studios, Netflix, Disney, Amazon, Amazon Web Services, Walmart, Kroger, Insider Intelligence, Prime, Paramount Global, Walmart –, TV, U.S, Intelligence, National Football League, Football, Nielsen, QR, NFL, Comcast, Miami Dolphins, Kansas City Chiefs, Chiefs, San Francisco 49ers, Super, Paramount, CNBC

☆ AI boom drove Nvidia profits up 580% last year
▼ + stars: | 2024-02-21 | by ( Clare Duffy | ) edition.cnn.com time to read: +3 min

That result helped bring the company’s full-year profits up more than 580% from the year earlier. Nvidia also posted fourth quarter revenue gains of 265% year-over-year, also exceeding analyst projections, as the company continues to ride the wave of massive AI investment. And US restrictions introduced last year on exports of advanced AI chips to China, which affected products like Nvidia’s H800 and A800 chips, threaten to choke off access to a massive and fast-growing market. Still, others on Wall Street believe the company still has plenty of room to run. “The outlook for Nvidia is positive as AI chip competition from Intel, AMD, Meta and Microsoft could be months away while demand for Nvidia chips is only surging,” Insider Intelligence senior analyst Gadjo Sevilla said in a note earlier this week.

Persons: Jensen Huang, Dan Morgan, Goldman Sachs, Nvidia’s, China “, ” Morgan, Gadjo Sevilla Organizations: New, New York CNN, Nvidia, Wall Street, IBM, Microsoft, Synovus Trust Company, Google, Cisco, Intel, AMD, Meta, ”, Intelligence Locations: New York, China

☆ Nvidia just proved the AI boom has room to run
▼ + stars: | 2024-02-21 | by ( Paul Squire | ) www.businessinsider.com time to read: +1 min

"Accelerated computing and generative AI have hit the tipping point," said CEO Jensen Huang. It also gave a rosy forecast but "can't rest on its laurels," Insider Intelligence said. "Accelerated computing and generative AI have hit the tipping point. Demand is surging worldwide across companies, industries, and nations," said Nvidia CEO Jensen Huang in a press release. Nvidia's RTX chips are now a "massive PC platform for generative AI, enjoyed by 100 million gamers and creators," Huang added.

Persons: Jensen Huang, —, Huang Organizations: Intelligence, Service, Nvidia, Business

☆ Rivian is slashing 10% of staff. Read the email it sent to its workers.
▼ + stars: | 2024-02-21 | by ( Grace Eliza Goodwin | Grace Kay | ) www.businessinsider.com time to read: +5 min

Despite doubling its EV deliveries in 2023, Rivian reported a $5.4 billion loss for the year. In an email to Business Insider, Rivian did not specify exactly how many salaried staff members would be cut, but said that it has 16,700 total employees, including both salaried and hourly workers. Here's the full email that Rivian CEO RJ Scaringe sent out to staff on Wednesday, announcing that layoffs would be coming on Thursday. Tomorrow, we're reducing our salaried employees by approximately 10% along with a limited number of non-manufacturing hourly employees. Also, anyone impacted tomorrow will still be eligible for our FY'23 bonus.

Persons: Rivian, Claire McDonough, Jacob Bourne, Bourne, Tesla, Scaringe, RJ Scaringe Organizations: Bloomberg, Business, Intelligence, Ford, General Motors, Dealers

☆ Five moves Walmart is making to overhaul its business for the future
▼ + stars: | 2024-02-19 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +7 min

New York CNN —Walmart, the global mega-retailer that began in Arkansas in 1962, is making huge moves in 2024. It’s making investments in technology and inventory that move it into new businesses and which will alter the Walmart experience of many customers. Stock splitThe mega-retailer announced a 3-for-1 stock split that takes effect this week. A stock split means a single share gets split into multiple shares. Under the plan Walmart announced, people who own shares by close of business on February 22 will get two additional new shares of Walmart for every share they own.

Persons: Doug McMillon, Jeffries, “, ”, McMillon, Burt Flickinger, Blake Droesch, CNN’s Parija Kavilanz, Nathaniel Meyersohn, Elisabeth Buchwald, Alicia Wallace Organizations: New, New York CNN, Walmart, ”, Labor, Consumer, Microsoft, Strategic Resource, CNN, Costco, Telsey Group, Target, Intelligence, FactSet Locations: New York, Arkansas, Las Vegas

Disney's fiscal first-quarter earnings per share beat expectations and it said its full-year EPS will rise at least 20% from 2023. Iger also unveiled his strategy and timeline for bringing Disney's flagship sports network ESPN into the streaming era. AdvertisementThe company will launch a stand-alone streaming service with ESPN and its sister networks in the fall of 2025, something Iger called "inevitable." Even if there's consumer demand, the JV faces several hurdles, from challenges brought by existing distributors to antitrust opposition, LightShed Partners wrote in a note published ahead of Disney's earnings release. Challenges aside, the new sports streaming strategy is a big step forward for Iger and Disney.

Persons: —, Bob Iger's, Iger, Taylor Swift, Nelson Peltz, Bob Chapek's, Peltz's, Disney, Paul Verna, Alpha, LightShed, Iger didn't, Trian, Elon Musk, Gina Carano's, Iger's Organizations: Service, Disney, Epic Games, Peltz's Trian Fund Management, Blackwells, ValueAct, Business, Iger, Insider Intelligence, ESPN, Disney's, Fox, Warner Bros, JV, LightShed Partners, Marvel, CNBC Locations: Moana

☆ The 6 biggest questions about ESPN, Fox, and WBD's new sports streamer
▼ + stars: | 2024-02-07 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +4 min

ESPN parent Disney and Fox report earnings on Wednesday, and more answers could be on the way. Here are six of the biggest questions coming out of the new announcement:How much will it cost? This new streamer could be the thing that finally kills cable TV. If they believe it has promise, could it give ESPN, Fox, and WBD more bargaining power in sports-right negotiations and greater ability to shoulder the sky-high costs? Will this new streamer come to the negotiating table for more sports rights to pad out its offering?

Persons: Bernstein, Paul Verna, Brian Weiser, there's, Disney's Bob Iger, Fox's Lachlan Murdoch, WBD's David Zaslav Organizations: ESPN, Disney, Fox, CNBC, YouTube, NBC, English Premier League —, Insider Intelligence, Business, Hulu, Netflix, JV, Amazon Locations: Madison, Disney's

☆ Meta is trouncing Snap in Digital ads — here's why
▼ + stars: | 2024-02-06 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +2 min

In this screengrab, CEO of Snap Inc. Evan Spiegel takes the stage at the virtual Snap Partner Summit 2021 on May 20, 2021 in Los Angeles. The online ad market is bouncing back. Snap reported an increase of just 5% year-over-year, its sixth straight quarter of single-digit growth or a decline in sales. For the first quarter, Snap projected revenue of $1.095 billion to $1.135 billion, which would equal growth of between about 11% and 15%. Broadly, the digital ad market is recovering from a brutal 2022, when soaring inflation and rising interest rates led brands to reel in spending.

Persons: Evan Spiegel, Meta, Jasmine Enberg Organizations: Snap Inc, Facebook, Google, Microsoft, Insider Intelligence Locations: Los Angeles, Paris

☆ Digital ad market shows signs of sharp rebound as Meta, Amazon point to growth
▼ + stars: | 2024-02-05 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +4 min

During that period Meta's ad revenue fell 4%, and Google's ad business suffered a similar drop . A year ago, Meta finance chief Susan Li offered chilling commentary about the state of the digital ad market, telling analysts that the struggling industry would remain in a slump. Meanwhile Alphabet, still the market leader, saw its Google ad business rise 11% to $65.5 billion, boosted by 16% growth at YouTube. Investors will get additional data on the digital ad market when Snap and Pinterest report earnings this week. On the whole, "digital advertising is continuing to eat up share" of worldwide advertising, Williamson said.

Persons: Li, Susan Li, Debra Aho Williamson, William Blair, Williamson, Meta Organizations: Google, YouTube, Insider Intelligence, CNBC, Intelligence, Meta, Investors, Bank of America Global Research Locations: Paris, Russia, Ukraine, China, Red

☆ Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
▼ + stars: | 2024-02-03 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +4 min

Last year, Adweek reported, major advertisers started shifting their Super Bowl strategy away from the X platform in favor of sites like TikTok and Reddit. According to MediaRadar's analysis of this year, the same advertisers slashed spending ahead of Super Bowl LVIII on the platform by 55%, to $21.1 million. The report found that despite the cuts, BetMGM, alongside Oreo, remained among the top spenders for the upcoming Super Bowl. AdvertisementX's advertising exodus comes for the Super BowlOn X, per AdAge magazine, the cost to create a promoted trending topic is $700,000 during the Super Bowl. "It also shows the race to the bottom that the X platform has fallen into," he added.

Persons: —, Adweek, MediaRadar, BetMGM, Musk, Todd Krizelman, Jeff MacDonald, Mekanism Organizations: Twitter, YouTube, Service, Sunday, Facebook, Bowl, NFL Enterprises, McDonald's, Oreo, Super, CNN, Kansas City Chiefs, San Francisco 49ers, Elon, Insider Intelligence, Business Locations: MediaRadar

☆ Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market
▼ + stars: | 2024-01-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, according to Insider Intelligence, increasing to $24 billion by 2027. Kroger works with adtech firms like Magnite, PubMatic, and OpenX to sell streaming ads targeted with retail data. Retailers are riding the death of cookies and streaming TVBy increasing the audiences that see their ads, retailers are betting they can seize two major opportunities. "When cookies come out of the marketplace, where retail media shines is that we all offer large audiences of real people doing real things," said Kristi Argyilan, SVP of retail media at Albertsons Companies. Using retail data, they can target specific groups — like moms who buy specific products at the grocery store every week.

Persons: —, It's, Andrew Lipsman, Roku, Kroger, Lipsman, Kristi Argyilan, Cara Pratt Organizations: Service, Intelligence, Business, Walmart, Brands, Albertsons Companies, Disney, Kroger Precision Marketing

SAN FRANCISCO (AP) — Microsoft Corp. said Tuesday that its profit for the October-December quarter soared 33%, powered by its significant investments in artificial intelligence technology. The company said that increase largely reflected growth in its cloud-computing unit, where Microsoft focuses most of its AI investments. “Microsoft is firmly establishing itself as a frontrunner in the AI race,” said Jeremy Goldman, director of briefings at Insider Intelligence. In addition to other benefits, Goldman suggested that AI technology could help expand Microsoft’s share of digital advertising. That merger boosted Microsoft's revenue growth by four points, according to James Ambrose, the company's director of investor relations.

Persons: ”, Jeremy Goldman, Goldman, James Ambrose, Microsoft's Organizations: FRANCISCO, — Microsoft Corp, Microsoft, Intelligence, Google, FactSet Research, Activision, Revenue Locations: Redmond, Washington

☆ Amazon is poised to boost its revenue by billions with the flip of a switch
▼ + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.

Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV

☆ We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
▼ + stars: | 2024-01-24 | by ( Jasmine Enberg | ) www.businessinsider.com time to read: +6 min

AdvertisementA few months later, Bloomberg gave the opposite assessment of the platform, declaring that "LinkedIn is cool now." In 2024, the platform is poised for more growth - and LinkedIn creators will play a major role in its development. Most of that content comes from LinkedIn creators, many of whom have built strong followings and some of whom are monetizing their audiences. "Cringe" can be lucrativeHeavy LinkedIn users aren't just older, they're also well-educated. While LinkedIn has long been central to B2B social marketing strategies, B2C marketers are increasing investment, driving up ad prices and spending.

Persons: Gen, Jasmine Enberg, —, Jordan Davis, I'm, Davis, Zers, they're, Snoop Organizations: Intelligence, Service, LinkedIn, Bloomberg, Facebook, Microsoft, Twitter, Pew Research Center

☆ Amazon is working on a new 'Remarkable Alexa' but internal politics and technical issues plague the project
▼ + stars: | 2024-01-17 | by ( Eugene Kim | ) www.businessinsider.com time to read: +6 min

The team is working towards a June 30 launch deadline, and has been testing the underlying voice technology, dubbed "Remarkable Alexa," with 15,000 external customers, these people said. Internally, however, Amazon isn't satisfied with the performance of the new Remarkable Alexa yet. But the new Remarkable Alexa follows a more centralized structure, where language understanding and response generation use a single language model. The Classic Alexa team, for example, wants to protect their work by insisting on using what they built for the old Alexa, one of the people said. In addition to the subscription-based Alexa, Amazon is also working on a new Alexa product that can be used within a web browser, people familiar with the project told BI.

Persons: Alexa, Dave Limp, Rohit Prasad Organizations: Business, Alexa, Google, Apple, Intelligence, Amazon, Alexa Plus, Reuters

☆ Why Netflix, Disney, and other Hollywood companies are flocking to CES this year
▼ + stars: | 2024-01-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Advertising and marketing pros made up 7% of CES' attendees in 2023, per CES. Look for topics like the creator economy and the rise of artificial intelligence to dominate the conversation for advertisers, Kassan added. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. The cost advertisers pay for streaming ads is expected to decline as platforms release more inventory, particularly with Amazon unleashing ads on Prime Video. Advertisers also have more options with the fast-growing FASTs (free, ad-supported streaming TV channels), which primarily offer older TV shows and movies.

Persons: David Benioff, Weiss, Alexander Woo, Amy Reinhard, execs, It's, who'll, Patrick Pannett, Michael Kassan, Evan Spiegel, Kassan, — that's, Rita Ferro, NBCUniversal's Mark Marshall, NBCU's Peacock, NBCUniversal, Peacock, NBCU, Tanner Elton, Amy McDevitt, Ludacris, Jon Steinlauf, GroupM Organizations: Netflix, CES, Business, Consumer Technology Association, Madison Avenue, Walmart, Disney, Nexstar Media Group, Nvidia, Paramount, CTA, Tech, NBC, Bravo, Amazon Ads, Warner Bros, Magna, CTV, Hulu, Intelligence, Prime Video Locations: Las Vegas, Peacock

☆ Smart shopping carts with customized ads are the future of grocery shopping, according to Instacart
▼ + stars: | 2024-01-08 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

Instacart will test ads on its Caper smart shopping carts at Bristol Farms grocery stores in Southern California, it said on Monday. This story is available exclusively to Business Insider subscribers. AdvertisementInstacart plans to have "thousands" of the Caper carts in stores by the end of 2024, Instacart CEO Fidji Simo told Bloomberg on Monday. Caper carts are just one example of the boom in what those in the industry call "retail media." AdvertisementMost retailers' ad sales are a fraction of Amazon's, which has been building its ad business for longer.

Persons: —, General Mills, That's, Fidji Simo, they're, Simo Organizations: Service, Bristol Farms, Kroger, Schnucks, Business, Del, Del Monte Foods, Bloomberg, Retailers, Walmart, Amazon, Intelligence Locations: Southern California, Del Monte

New York CNN —Walmart confirmed on Friday that it is not advertising on X, the social media platform owned by Elon Musk and formerly known as Twitter. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson said in a statement to CNN. A number of prominent brands paused their advertising on X, last month following Musk’s public embrace of an antisemitic conspiracy theory favored by White supremacists. “I don’t want them to advertise,” Musk said at the New York Times DealBook Summit in New York. “If anyone is killing X, it’s Elon Musk – not advertisers,” she said.

Persons: Elon Musk, White supremacists, Joe Benarroch, Musk, dumbest, ” Musk, ”, didn’t, Craig Atkinson, CNN it’s, Big, they’re, Jasmine Enberg, it’s Elon Musk, “, Personally, ” Enberg, Benjamin Netanyahu, Isaac Herzog, Israel “ wasn’t, he’s, – CNN’s Jennifer Korn Organizations: New, New York CNN, Walmart, Elon, CNN, Reuters, New York Times DealBook, Disney, Paramount, Comcast, Lionsgate, Warner Bros, Insider Intelligence, Intelligence, Israeli Locations: New York, Israel

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